In 2023, IPG Dental Group, headquartered in Asturias and expanding its influence globally, achieved numerous milestones that reinforce its leadership in the dental sector.
Renowned for its expertise in endodontics, magnification, and dental aesthetics, the company continued its trajectory of excellence by offering a broad and diverse catalogue that includes both exclusive brands and proprietary developments, all backed by the knowledge and experience of top dental professionals.
The year was marked by significant business growth, evident on several fronts. One of the most notable highlights was IPG Dental Group’s commitment to continuous education. The company organized over 200 courses throughout the year, strengthening its bond with the dental community and reaffirming its role as a hub for learning and innovation.
Additionally, its participation in key industry events—such as those hosted by the Spanish Association of Endodontics (AEDE), the Spanish Society of Periodontology and Osseointegration (SEPA), and the Spanish Society of Prosthodontics and Aesthetic Dentistry (SEPE), among others—further solidified its reputation as a leader in the field.
Taking Magnification to the Next Level
The launch of the new website for Víttrea, a brand specializing in magnification solutions for dental and medical professionals, marked another key achievement in 2023. This digital initiative transformed how clients and professionals engage with the brand, providing a more intuitive and enriching online experience. It also represents a significant step in the company’s modernization and accessibility strategy.
On the product innovation front, 2023 saw the successful launch by Zarc—a Spanish company created to revolutionize global endodontic practices—of the BlueShaper PRO® and a new line of bioceramics. These developments highlight IPG Dental Group’s commitment to cutting-edge technology and superior quality. They not only strengthened the company’s market position but also opened new possibilities for dental treatments.
Enhancing the Shopping Experience
In parallel, IPG’s online store underwent significant improvements to enhance the shopping experience and facilitate access to its extensive product catalogue. These changes reflect the company’s ongoing adaptation to evolving customer needs and market demands.
Finally, throughout the year, the company actively collaborated with experts to promote knowledge and share new trends, underscoring its dedication to education and the advancement of the profession.
Looking ahead to 2024, IPG Dental Group is preparing to launch an exclusive range of new products in the field of dental aesthetics and restorative dentistry. This new line will be part of Kiyomi Dental, a brand designed not only to improve current techniques but also to revolutionize how professionals approach aesthetic and restorative treatments.
In conclusion, 2023 was a year of continuous success and substantial growth for IPG Dental Group. Through its focus on quality, innovation, and education, the company has not only solidified its market presence but also laid the groundwork to successfully face the challenges and opportunities of the future.