Our participation in the Expodental trade fair, held from March 14th to 16th at IFEMA Madrid, became a memorable milestone for us. This year, we featured two stands, designed to faithfully reflect our essence and commitment to providing the best quality and service in the market, marking a turning point in our journey.
A SPACE DEDICATED TO INNOVATION
Our main stand spanned an impressive 200 square meters. It was designed not only to stand out in size but also to offer an interactive and educational experience for every visitor.
Innovation took centre stage in this space, where Zarc showcased a stunning hologram and a 3D file of our flagship product, the BlueShaper Pro system, along with DualWire® technology. This moment demonstrated how technology can transform endodontic practice, captivating everyone’s attention with its innovation.
Víttrea, a pioneer in Ergo technology, gave attendees the unique opportunity to try our loupes, microscopes, and the Flamingo camera. This initiative highlighted our commitment to improving posture habits in daily clinical practice. Meanwhile, .Kiyomi Dental, a leader in dental aesthetics and restoration, presented its new at-home whitening system, K-Bleach 16%, which was very well received by those lucky enough to try it.
One of the most remarkable features of our stand was the training room, where 16 courses were delivered by renowned professionals in the field — Dr. Luis Baroni, Dr. Ana Ramirez, Dr. Ana Alvarado, Dr. Laura Sierra, Dr. José Aranguren, Dr. Rafael Cisneros, Dr. Jon Eskurza, Dr. Alfredo Natera, Dr. Carlos Peón, Dr. Carlos Ibañez, Dr. Alberto Sierra, and Dr. Juan Algar — with a 100% attendance rate. We also enriched the experience with a screen-printing machine, gifting visitors personalised surgical caps to make their visit truly unforgettable.
THE BIRTH OF IPG ACADEMY
The IPG Academy stand complemented our offer by focusing on our extensive training programme, featuring our own courses in various specialties such as endodontics, magnification, and dental aesthetics. This space allowed participants to interact directly with the doctors.
15 YEARS DEDICATED TO YOU
The event also marked the beginning of our 15th anniversary celebration. To honour this milestone, we offered a 15% discount on our products throughout March, as a token of appreciation for our customers’ continued support.
Being part of Expodental not only allowed us to showcase our commitment to continuous improvement but also set a precedent for our future.
As always, at IPG Dental, we are dedicated to leading the way in advancing and excelling in dentistry.